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The Video Production Costs

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If you are finding yourself in the situation where you are ready to include video marketing promotions in your company’s sale strategy, but don’t where to start, we got you. For starters, the decision to proceed with a marketing video comes to two great options, which you’ll have to balance along the way: hiring a company to do it for you and doing in-house. Here we’ll explain the current  video production costs in 2019.

Depending on the type of video you have in mind, you will have to hire an agency for this. For example, explainer videos usually are meant to communicate a company’s unique selling proposition in an interesting way that will catch you potential target’s attention, so you’ll need to guarantee the highest quality possible.

On the other hand, if your goal is to create organic traffic search through videos, live series, or seasonal campaigns, you’ll be creating a lot of content, and hiring a video production agency for each one would unnecessarily expensive. In this case, investing in the right equipment for you to produce the videos in-house is the right approach.

Now to the matter of business: how much does it cost? We’ll present you with a series of options, depending on your budget and needs.


Do it yourself

 There’s nothing more exciting than a whole team coming together to brainstorm and find the best ways to create the perfect video to generate leads or promote your company. With as much as your phone, you’ll be able to make a high-quality video that achieves the goals.

For this, asides from a creative mind ready to build an awesome narrative, you will need a few extra things that Lean Labs detailed perfectly:

  • Video camera (iPhone or DSLR; $800 to $10,000)
  • Tripod ($20-$200)
  • Backdrop ($50-$300)
  • 3-Point Lighting ($300)
  • Lapel Microphone or Rifle Microphone ($140 to $220)
  • Editing Software (Final Cut Pro $300)


Freelancers, what do I need you for

If there is ever a time you considered hiring a freelancer, now’s the moment. They can as good as a production company, with way less the cost. Ideally, you should find someone qualified to do everything, pre-production, production, and post-production.

The downside to hiring freelancers is they might not always excel at all the qualities needed for video production, but this does not mean that to expect less quality for the final product you’re looking for. You will probably have to be very involved during the whole process to make sure things are going your way. Here you can learn the first steps to write compelling storytelling for your videos!

Freelancers price go all from $500 to $3000.


Going big: a production company

 If you decide to hire a video production company, you’ll be guaranteed a team of people dedicated only to create your video. A professional video production house will take into account elements such as video length, the number of locations to record, equipment to be used in filming, languages, days of production required for recording and post-production time to make a proposal. You must know the details of each of them so that you get a quote for your business video and with the quality you expect.

Price: $3000 – $50,000


Is it really worth it?

 If you are still wondering why should you invest your time and money in videos, the answer is simple: video marketing is the future. In just a decade, YouTube went from being just a website to share videos, to being now the world’s second-largest search engine. It’s more a billion users make it hard to ignore for any company that wishes to excel in their marketing efforts. There are multiple video production costs that are adaptable and accessible for every company’s needs.

Marketing Videos To Generate Leads

By blog

Videos are one of the most powerful mediums for marketing these days. More often companies use videos as a lead generation tool, but there is one thing that not everyone yet knows: how to use it correctly to get the most out of it. This way, we’ll explain here how marketing videos help generate leads.

Assuming that the basics are covered, including objectives, defined segment, and target research, let’s begin with the first steps to start your using your videos to promote your company and catch all the leads it will generate for you.


Landing page video

A good video sending the right message can increase dramatically your landing page conversion. Many companies and video production agencies use this resource to promote their services because a well-made video can engage with your potential customer in a way words cannot.

Actually, according to Neil Patel, 95% of viewers do absorb the message of the videos they watch, while you have an approximate of 2.7 minutes to catch the attention of your target and convince them with your message.  Watch this example of a landing page video.


Lead forms in the form of a video

A key strategy for marketing videos to generate leads is lead forms. This is an alternate and much more fun way to increase conversions and generate leads with your marketing videos, is to embed your lead generation form into a fun video that catches the viewer attention while presenting them at the end with the form they need to fill out. A target customer is more likely to fill the form and convert if he feels engaged with a video that represents who your company is, or the services you are trying to sell. Learn here how to write compelling stories for your videos.

There is a diverse catalog of tools that will easily allow you to do this, such as Brightcove, Wistia, and Vidyard. Just pick the one you like the most and give it a try.


Live Video Series for the win

This is the go-live era, and as long as we live in it we should use it in our favor. A live video series with a regular schedule can prove very successful and keep your target customer coming back for more.

SmartBug gives an excellent approach to begin your live video strategy. SMART stands for Specific, Measurable, Attainable, Relevant and Timely. An example of a SMART goal is to produce a 6-episode series, publish weekly, expecting an average of 300 viewers monthly and engagement of 60% over the next 3 t0 6 months.


Email gates to access the content 

Contrary to in-videos lead forms, this strategy is used to obtain the email address of your target customer before accessing the content you want to share. While this can work very well in your sales funnel, first you need to set straight the type of content you are willing to share in the exchange of an email address.

Furthermore, your chances of your audience agreeing to enter their email to get a free pass to the content are highly likely to increase if said content if something valuable to them, such as case studies or inside information of products or events. Keep in mind that if what you are planning to offer in exchange for their email is funny videos or irrelevant content, your chances are dropping off in nosedive.



Marketing videos are proved to increase engagement rates in a way words or images find it more difficult, so it’s time to include in your strategy. At the same time, this increases your brand’s chances of generating more leads and potential customers.

Stay tuned for more information regarding production costs to make the perfect video production for your company.