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Best Ways of Using Instagram For Your Videos

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Instagram has become a key channel for any marketing plan or campaign. Be it for promotion purposes, customer service, e-commerce or engagement, it’s rare to find a company that is not present in this social network, and with the rapid rise of Instagram Stories and Instagram TV, video marketing now has an important channel to be used as part of the plan. Here I’ll explain the best ways of using Instagram for your video production, and take the most advantage of this platform.

Videos on Instagram have produced (for a while now) a total change in this platform. They’ve allowed influencers to connect more with their audience and for ordinary users to expose their lives even more on the social network. It has even allowed the migration of the old influencers from Vine to Instagram.

Video marketing on Instagram

  1. Instagram stories:

A widely used tool lately is to make product reviews through the stories of influencers. This typology allows talking as much as they want about a product because the content is deleted after 24 hours and there is no trace of it. This tool also allows influencers to promote brands closely, since they are usually the ones who record themselves and give opinions “in real-time”, with videos that are not edited or produced. This is a more informal and fun testimonial that attracts younger audiences such as Millennials and Generation Z, while also keeping an expiration date.

  • Live videos:

Live videos are an indispensable tool that allows brands or people to share experiences in real-time, which boosts up by the fear of missing out while engaging with audiences through a shared -usually unforgettable- experience. In this case, live videos can be made from influencers’ profiles or from the brand itself (as in the case of Victoria’s Secret, which often shows Stories or live videos made by its models).

The brands that choose this type of video production for their promotion have a wide range of possibilities: they can make the video in their event to give it repercussion, they can collaborate with an influencer, who will show the product and can answer the questions of their audience on time real, among many other things. Live videos are easily one of the best ways to use Instagram for your video marketing strategy.

  • Promoted videos:

This category is advertising video productions promoted in the platform and the most common one. It’s the traditional Instagram ad (paid and managed as advertising by the same platform), that only appears in the form of video in the targeted audience’s feed. If big brands choose to do, it’s usually with a shorter adaptation of the television spot. However, nowadays more brands and companies are committed to creating content intended solely for the digital field.

For this type of video, the essence of the storytelling is everything. A compelling and engaging story will allow your brand to attract the attention of your potential customers and engage with them in just 15 seconds.

  • Promote through influencers:

It consists of hanging the promotional piece in the profile of the influencer, which ensures a high impact on the desired target (since the use of the character itself is already a market segmentation in itself). These can be advertisements used on other channels as well, which find your site on Instagram based on the profile of the public character.

For example, Fiji Water worked with Danielle Bernstein to make an Instagram campaign offering eight-minute workout videos, demonstrating Fiji’s commitment to a healthy lifestyle and hydration for those who want to feel and look as fit as Danielle.

 

 

 

 

Video Marketing: Everything You Need

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As it is well known, a picture is worth a thousand words. And creative videos are much more than just images and music: it’s a piece of content capable of impacting, fill with thrill, add value and most importantly, connect with your audience.

If you have a brand or a company, you might be wondering if video productions are the right tactic to include in your marketing strategy. Before moving any forward, let’s take a look at the numbers:

  • 81% of business use videos a marketing tool (Hubspot)
  • 6 out of 10 people would rather watch online videos than television.
  • 78% of people watch online videos every week, and 55% view online videos every day
  • YouTube videos get more than 500 billion views each day (SEMrush)
  • In 2016, about 500 million users were watching Facebook videos each day.

Are you ready now to use videos as a marketing tool to compete among your peers and engage with your costumers on a whole new level? If so, keep reading.

Bet On Marketing Videos

Video marketing is known as the use of video production within a digital strategy to publicize, position, promote and sell a brand, company, product or service to achieve the objectives set for the business.

Video content has a special attraction among consumers because it’s easy and fast to consume, requires no effort, is entertaining and provides value. But it is also super effective for all types of businesses as it helps accelerate the road to achieve your company’s goals.

Design Your Video Marketing Strategy

  • Define your goals

You may want to increase traffic to your website, get more views, attract more followers to your social media, generate leads and conversions, generate brand awareness or improve brand image, connect with potential customers.

Be that as it may, defining goals and putting this in writing is essential to design a video marketing strategy that works and guarantees results for your specific needs.

  • Define your audience

It’s vital that any strategy to build, it needs to be directed to the right target. For this, you’ll have to take some time to study who is your buyer and ideal customer, as well as knowing all their specifics: taste, needs, concerns, challenges. The more you know them, the better you can generate the right content that will connect with them and give your brand a real chance to be considered by them.

  • Choose your type of videos

There are diverse types of videos that a brand can use, so you need to go throw your budget and needs to decide which videos are the best for you. There are many ways to do video marketing depending on what you want to convey, for example, you can make corporate videos to improve your brand image, storytelling videos to tell a story that shows your brand personality while engaging with potential customers, or video tutorials to explain how your product or service works.

  • Use the right channel for you

YouTube is not the only channel to post your videos. Depending on your brand, objectives and target customers, the channel you’ll use to post your videos will change a lot. This could be Facebook, Twitter, YouTube, Snapchat or Instagram. As part of the understanding of your target customer, it comes as well knowing the right channel to publish and reach them. Soon we’ll post a special article to get to know how each social network for different targets-stay tuned!

  • Include a CTA

Don’t forget to always include a call to action when posting a video. This is a word, phrase or button that invites users to take a specific action that you have previously define to help you achieve your goals, such as visiting the website, leaving a comment, share, subscribe, buy, or any other action.

Now you have enough information to begin creating a video marketing strategy. Videos are a vital tool in any marketing plan that will help you achieve your business’s goals. Don’t stay behind, and stay tuned because we’ll be posting more content on how to reach the best potential of marketing videos.

Video Marketing Strategies For 2020

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It’s a fact that video marketing strategies have grown non-stop and companies continue to use it as part of their marketing efforts. Tendencies show that this growth will not stop any time soon, so it’s a must that we start integrating this tactic into when it comes to promotion and publicity planning.

Videos have changed forever the way we consume content since it offers information in a more interactive, visual and entertained manner. This makes any information easily digestible by the consumers. In addition, videos are a natural storytelling channel, which makes it an effective method of persuasion, making our advertising more effective.

Furthermore, video productions are the favorite content consumed by millennials. A recent study from Hubspot proved that 96% of audiences between the ages of 18-34 watch several videos a week, while 75% of millennials watch at least one video every day. IF you want to reach not only millennials but the vast majority of your potential customers, videos will need to take part of your strategies and content production.

The same study shows that video productions actually have been helping brands with their engagement and sales rates because they are influencing the customers in the buying process making. To make it more clear: 64% of consumers claim that marketing videos have influenced them directly in their purchasing decisions.

Trends that will lead video marketing in 2020

Live streaming: Live streaming is taking more importance with every passing day. Ephemeral content has pushed the feeling -known now as FOMO, Fear of Missing Out- in millennial and younger audiences. 13% of traffic in videos comes from streaming, and it’s a very attractive option for brands who are looking to increase engagement and views while keeping it cheap.

Generated by users: user-generated content continues to gain strength. Video marketing strategies are filled with people who with just a cellphone in hand share experiences in a free, extrovert and mostly improvised way, generate high rates of engagement, several of them even becoming viral in a matter of hours. Brands who want to be disruptive can take advantage of this trend. It’s important to understand that for this type of content, mostly you’ll need to be ready for transgressive or out-of-the-box content.

e-learning: DIY types of content have taken over the world, and your only options will be to jump in the train of tutorials, or just watch it pass you by. This type of videos, like tutorials and do it yourself are highly sought, and allows you and a brand to position yourself as an expert, offer added value to your audience and generate valuable content.

VR 360º: 360º videos offer a type of content that is immersive, interactive and real. It is increasingly used in video marketing strategies and 2020 will continue to grow. This type of content is especially useful for traveling or event industries. National Geographic is a great example on how to make and use this type if video.

For now, I will leave you with these marketing trends that I think will be the strongest for video production in this next upcoming year. This article will help you learn the beginners tips to write compelling storytelling for your videos.

Until the next time!

Customer Service: 3 Key Tips

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We all know that offering an excellent service nowadays it’s not enough: customers are paying for service, product and experience. And with a fast-growing competitive market, their expectations are high.

Have you ever been to a, let’s say, a restaurant. Food looks amazing, reviews are promising, your expectations are flying so high you can’t see them anymore. But the waiters treat you terribly, you have to wait an hour for this amazing food, not to mention that they serve your table every 20 minutes. By the time the gourmet delight comes to you, you’re not even in the mood to properly enjoy.

Don’t make these mistakes with your own clients. Let’s check these key points to improve customer service and build a relationship with your clients that will last.

Be available

No one wants to feel ignored. This does not mean you’ll have to be available 24/7, but it’s important that you answer to your client as often and regularly as possible. This will show them how serious you are with the service you’re providing, and with the respect you want to treat them. That, plus an excellent service, you’ll have a happy (and returning) client.

Some companies have implement a business internal communication system such as Slack, an instant message application that allows you to communicate with your team, and your clients. This allows effective and fast communication, and it’s easy to use.

Pro tip: update regularly your clients regarding the work you’re doing, instead of waiting for them to reach you.

  • Let team members help

When possible, allow your team members to participate in the communication flow with the clients. They can communicate better some ideas, help solve problems, or simply fill in when everyone else is busy.

Pro tip: encourage your client to do the same – assign one person to be the bridge of communication between the company and your team.

  • Understand your client

The more you know and understand your client, the more easily you can think ahead and solve problems. When everything is clear, issues are avoided, time is saved, frustrations are dodged and the workflow progresses smoothly.

Pro tip: go ahead and try your best to get to know and understand your client so your offers for them are as customized as possible.

Click here to see this amazing real-life cases of excellent customer service.

8 Steps To Write A Creative Manifesto

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  1. Listen

Without listening there’s no way to understand your client’s needs. The client is the first great source of inspiration for the project you’re about to embark on. He will help you understand their perspective and point of view, and you need this for the creative process.

Be open to listening to your team, your instincts, respect everyone’s input and allow every little piece to conform to the artwork you’re about to create. Listening is key to get the creative manifesto going on the right way.

  • Trust will open the doors for a collaborative synergy

The process of creating and collaborating to create something requires hard work, deep involvement and a certain degree of vulnerability. If your team doesn’t feel respected and safe, the creative process will hardly flow.

The same happens with the client: you have to build and maintain a long-lasting relationship with your client, one that is based on trust and mutual respect. This will allow the client to trust you with the creation of this mutual project, the work will flow harmoniously and everyone will end up satisfied with the final work.

  • The Brief

Each client is different, which means you’ll have to take the time to create or modify the brief depending on the project. Add everything you need to know, leave out unnecessary or repetitive information. This is one key step of the creative process and the better it turns out, the better the collaboration chain will be. Learn more here about how to write a compelling brand brief.

  • Only constructive opinions – no empty words allowed

Don’t talk for pretending or throw opinions here and there that don’t help anyone. If you what you’re going to say is not important for the work process, or is not going to help at all, then just don’t say it.

At the same time, you’ll need to stick to your guts. If you have a strong opinion on something regarding the project, you need to be able to communicate this to the client in a way where they’ll understand your point and will be able to move on the same road as you do. Key communications determine whether a project succeeds or not.

  • Put the right people on the right assignments

For this is mandatory that you know everyone in your team to understand their strengths and weaknesses, so you’ll be able to assign them on the right job. If you assign the wrong person for a specific task, you’ll delay the work, create unnecessary problems and generally disrupt the work environment for staff and clients.

People have passions and something, in particular, excites them the most. Discover this in your team members and you’ll have a powerful group of people ready to take this creative manifesto to the next level.

  • Believe in the work-or no one else will

It’s very complicated trying to sell something you don’t even believe in. If you try to mask this by appearing extremely excited, or simply don’t even try to hide it- it doesn’t matter. The client will notice, your team will notice, and there’s no reason for anyone to believe in something you’re not even excited about.

I’ll refer to point #5 once again: put the right people on the right spots. Put the one that’s passionate about that particular topic to the sales pitch, or in the editing room, or communication with the client.

  • “This could have been an email”

This one is simple. Don’t call unnecessary meetings. Unless it’s really necessary, keep the communication limited to emails or phone calls. When you’re done with your research and have giving proper form to the information you want to deliver, then call for a meeting.

In the meantime, allow your team to think on their own, to optimize their time, and allow yourself the time to formulate what you want to say.

  • Intention

Bring the people at the right time, and when they are no longer needed let them go. Respect their time in and out of office, only have them around when you really need, otherwise, it’s just a waste of time and resources.

Final thoughts

In such a competitive world where brilliant minds are doing amazing work everywhere, support each other. Look at other people’s work, share other people’s work, and create your work. Building a creative manifesto that speaks your brand’s truth to your customer it’s a challenge that every brings its rewards when done right. If it’s good enough, you can even turn it into a video production that can be used for promotion purposes.

Storytelling For Videos

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As human beings, we respond to emotions and we connect with others through shared feelings, empathy, excitement and even bitterness. And this all can happen through storytelling, and videos are made to tell stories. How can you take the most advantage of this in video form?

Nowadays it’s easier to connect with people through images. Thanks to the rise of social media, the text has been little by little going to the background to leave the primary spot of attention to images, videos: we need to enter to audiences through their eyes.  But this can become obsolete or inefficient if it doesn’t come in hand with a good story that moves people to their very core.

Take for example the recent release of the movie The Joker. Generations have known this villain, we have seen him in several performances and brought to life by different renown actors, but nothing compares to the overwhelming response this latest movie has received from the masses.

Why is that?

Unlike the other Joker movies, this one was taken from a different angle. This one tells the story from the side of a villain, and through a political and social demand shows how a society that abandoned the mentally ill and broke him to a no-return point, made him the serial murderer we now know. He’s still the antihero of the story, but at the same time, it’s nothing but inevitable to feel a profound empathy for his suffering, and pain for that life he had to endure.

Simple is the new black

The best stories share deep human emotions, but they do it smoothly. Take the slogan “Because I’m worth it”, by L’Oreal since 1973. There’s a lot of meaning behind this story, especially if you’re a woman, and it’s stated in just four words and simple terms. There’s not much explanation or context, but enough information to communicate the truth of women in this world.

When giving 45 seconds in a video production to tell a story, the best way to know if you’re on the right track is to try to summarize the story in one sentence. If you can do that, then you’re ready to go.

Less words

Have you ever watched Pixar’s short clip, The Blue Umbrella? It’s a 58 seconds video that tells a love story, and no one word is ever used during this video production. Non-verbal storytelling is rare, but it allows to get to the emotional core of people. If you can find a way to tell your story without words, you’ll be guaranteed to increase considerable the persuading rates on your audience. Making storytelling for videos in a non-verbal way is hard, but the results and reaction it will get you are worth the try.

Unspoken context makes good stories

Many successful movies and stories achieve this status precisely because of the unspoken context in the stories. Viewers are given just enough information to construct the foundation of the story, without necessarily saying everything to them.

Leaving some gaps for the audience to fill them with the context they can pick up from the movies often makes great stories, and the principle of fewer words also applies in this situation: show more, say less.

Although it’s not easy to create a video like this when taken the time to invest and it, and the right company to help you do it, the results will be worth the effort.  Here you can learn how to create powerful creative manifestos and storytelling for videos and your brand.

The Video Production Costs

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If you are finding yourself in the situation where you are ready to include video marketing promotions in your company’s sale strategy, but don’t where to start, we got you. For starters, the decision to proceed with a marketing video comes to two great options, which you’ll have to balance along the way: hiring a company to do it for you and doing in-house. Here we’ll explain the current  video production costs in 2019.

Depending on the type of video you have in mind, you will have to hire an agency for this. For example, explainer videos usually are meant to communicate a company’s unique selling proposition in an interesting way that will catch you potential target’s attention, so you’ll need to guarantee the highest quality possible.

On the other hand, if your goal is to create organic traffic search through videos, live series, or seasonal campaigns, you’ll be creating a lot of content, and hiring a video production agency for each one would unnecessarily expensive. In this case, investing in the right equipment for you to produce the videos in-house is the right approach.

Now to the matter of business: how much does it cost? We’ll present you with a series of options, depending on your budget and needs.

 

Do it yourself

 There’s nothing more exciting than a whole team coming together to brainstorm and find the best ways to create the perfect video to generate leads or promote your company. With as much as your phone, you’ll be able to make a high-quality video that achieves the goals.

For this, asides from a creative mind ready to build an awesome narrative, you will need a few extra things that Lean Labs detailed perfectly:

  • Video camera (iPhone or DSLR; $800 to $10,000)
  • Tripod ($20-$200)
  • Backdrop ($50-$300)
  • 3-Point Lighting ($300)
  • Lapel Microphone or Rifle Microphone ($140 to $220)
  • Editing Software (Final Cut Pro $300)

 

Freelancers, what do I need you for

If there is ever a time you considered hiring a freelancer, now’s the moment. They can as good as a production company, with way less the cost. Ideally, you should find someone qualified to do everything, pre-production, production, and post-production.

The downside to hiring freelancers is they might not always excel at all the qualities needed for video production, but this does not mean that to expect less quality for the final product you’re looking for. You will probably have to be very involved during the whole process to make sure things are going your way. Here you can learn the first steps to write compelling storytelling for your videos!

Freelancers price go all from $500 to $3000.

 

Going big: a production company

 If you decide to hire a video production company, you’ll be guaranteed a team of people dedicated only to create your video. A professional video production house will take into account elements such as video length, the number of locations to record, equipment to be used in filming, languages, days of production required for recording and post-production time to make a proposal. You must know the details of each of them so that you get a quote for your business video and with the quality you expect.

Price: $3000 – $50,000

 

Is it really worth it?

 If you are still wondering why should you invest your time and money in videos, the answer is simple: video marketing is the future. In just a decade, YouTube went from being just a website to share videos, to being now the world’s second-largest search engine. It’s more a billion users make it hard to ignore for any company that wishes to excel in their marketing efforts. There are multiple video production costs that are adaptable and accessible for every company’s needs.

Marketing Videos To Generate Leads

By blog

Videos are one of the most powerful mediums for marketing these days. More often companies use videos as a lead generation tool, but there is one thing that not everyone yet knows: how to use it correctly to get the most out of it. This way, we’ll explain here how marketing videos help generate leads.

Assuming that the basics are covered, including objectives, defined segment, and target research, let’s begin with the first steps to start your using your videos to promote your company and catch all the leads it will generate for you.

 

Landing page video

A good video sending the right message can increase dramatically your landing page conversion. Many companies and video production agencies use this resource to promote their services because a well-made video can engage with your potential customer in a way words cannot.

Actually, according to Neil Patel, 95% of viewers do absorb the message of the videos they watch, while you have an approximate of 2.7 minutes to catch the attention of your target and convince them with your message.  Watch this example of a landing page video.

 

Lead forms in the form of a video

A key strategy for marketing videos to generate leads is lead forms. This is an alternate and much more fun way to increase conversions and generate leads with your marketing videos, is to embed your lead generation form into a fun video that catches the viewer attention while presenting them at the end with the form they need to fill out. A target customer is more likely to fill the form and convert if he feels engaged with a video that represents who your company is, or the services you are trying to sell. Learn here how to write compelling stories for your videos.

There is a diverse catalog of tools that will easily allow you to do this, such as Brightcove, Wistia, and Vidyard. Just pick the one you like the most and give it a try.

 

Live Video Series for the win

This is the go-live era, and as long as we live in it we should use it in our favor. A live video series with a regular schedule can prove very successful and keep your target customer coming back for more.

SmartBug gives an excellent approach to begin your live video strategy. SMART stands for Specific, Measurable, Attainable, Relevant and Timely. An example of a SMART goal is to produce a 6-episode series, publish weekly, expecting an average of 300 viewers monthly and engagement of 60% over the next 3 t0 6 months.

 

Email gates to access the content 

Contrary to in-videos lead forms, this strategy is used to obtain the email address of your target customer before accessing the content you want to share. While this can work very well in your sales funnel, first you need to set straight the type of content you are willing to share in the exchange of an email address.

Furthermore, your chances of your audience agreeing to enter their email to get a free pass to the content are highly likely to increase if said content if something valuable to them, such as case studies or inside information of products or events. Keep in mind that if what you are planning to offer in exchange for their email is funny videos or irrelevant content, your chances are dropping off in nosedive.

 

Recap

Marketing videos are proved to increase engagement rates in a way words or images find it more difficult, so it’s time to include in your strategy. At the same time, this increases your brand’s chances of generating more leads and potential customers.

Stay tuned for more information regarding production costs to make the perfect video production for your company.