Without listening there’s no way to understand your client’s needs. The client is the first great source of inspiration for the project you’re about to embark on. He will help you understand their perspective and point of view, and you need this for the creative process.
Be open to listening to your team, your instincts, respect everyone’s input and allow every little piece to conform to the artwork you’re about to create. Listening is key to get the creative manifesto going on the right way.
- Trust will open the doors for a collaborative synergy
The process of creating and collaborating to create something requires hard work, deep involvement and a certain degree of vulnerability. If your team doesn’t feel respected and safe, the creative process will hardly flow.
The same happens with the client: you have to build and maintain a long-lasting relationship with your client, one that is based on trust and mutual respect. This will allow the client to trust you with the creation of this mutual project, the work will flow harmoniously and everyone will end up satisfied with the final work.
- The Brief
Each client is different, which means you’ll have to take the time to create or modify the brief depending on the project. Add everything you need to know, leave out unnecessary or repetitive information. This is one key step of the creative process and the better it turns out, the better the collaboration chain will be. Learn more here about how to write a compelling brand brief.
- Only constructive opinions – no empty words allowed
Don’t talk for pretending or throw opinions here and there that don’t help anyone. If you what you’re going to say is not important for the work process, or is not going to help at all, then just don’t say it.
At the same time, you’ll need to stick to your guts. If you have a strong opinion on something regarding the project, you need to be able to communicate this to the client in a way where they’ll understand your point and will be able to move on the same road as you do. Key communications determine whether a project succeeds or not.
- Put the right people on the right assignments
For this is mandatory that you know everyone in your team to understand their strengths and weaknesses, so you’ll be able to assign them on the right job. If you assign the wrong person for a specific task, you’ll delay the work, create unnecessary problems and generally disrupt the work environment for staff and clients.
People have passions and something, in particular, excites them the most. Discover this in your team members and you’ll have a powerful group of people ready to take this creative manifesto to the next level.
- Believe in the work-or no one else will
It’s very complicated trying to sell something you don’t even believe in. If you try to mask this by appearing extremely excited, or simply don’t even try to hide it- it doesn’t matter. The client will notice, your team will notice, and there’s no reason for anyone to believe in something you’re not even excited about.
I’ll refer to point #5 once again: put the right people on the right spots. Put the one that’s passionate about that particular topic to the sales pitch, or in the editing room, or communication with the client.
- “This could have been an email”
This one is simple. Don’t call unnecessary meetings. Unless it’s really necessary, keep the communication limited to emails or phone calls. When you’re done with your research and have giving proper form to the information you want to deliver, then call for a meeting.
In the meantime, allow your team to think on their own, to optimize their time, and allow yourself the time to formulate what you want to say.
Bring the people at the right time, and when they are no longer needed let them go. Respect their time in and out of office, only have them around when you really need, otherwise, it’s just a waste of time and resources.
In such a competitive world where brilliant minds are doing amazing work everywhere, support each other. Look at other people’s work, share other people’s work, and create your work. Building a creative manifesto that speaks your brand’s truth to your customer it’s a challenge that every brings its rewards when done right. If it’s good enough, you can even turn it into a video production that can be used for promotion purposes.