If you are finding yourself in the situation where you are ready to include video marketing promotions in your company’s sale strategy, but don’t where to start, we got you. For starters, the decision to proceed with a marketing video comes to two great options, which you’ll have to balance along the way: hiring a company to do it for you and doing in-house. Here we’ll explain the current  video production costs in 2019.

Depending on the type of video you have in mind, you will have to hire an agency for this. For example, explainer videos usually are meant to communicate a company’s unique selling proposition in an interesting way that will catch you potential target’s attention, so you’ll need to guarantee the highest quality possible.

On the other hand, if your goal is to create organic traffic search through videos, live series, or seasonal campaigns, you’ll be creating a lot of content, and hiring a video production agency for each one would unnecessarily expensive. In this case, investing in the right equipment for you to produce the videos in-house is the right approach.

Now to the matter of business: how much does it cost? We’ll present you with a series of options, depending on your budget and needs.


Do it yourself

 There’s nothing more exciting than a whole team coming together to brainstorm and find the best ways to create the perfect video to generate leads or promote your company. With as much as your phone, you’ll be able to make a high-quality video that achieves the goals.

For this, asides from a creative mind ready to build an awesome narrative, you will need a few extra things that Lean Labs detailed perfectly:

  • Video camera (iPhone or DSLR; $800 to $10,000)
  • Tripod ($20-$200)
  • Backdrop ($50-$300)
  • 3-Point Lighting ($300)
  • Lapel Microphone or Rifle Microphone ($140 to $220)
  • Editing Software (Final Cut Pro $300)


Freelancers, what do I need you for

If there is ever a time you considered hiring a freelancer, now’s the moment. They can as good as a production company, with way less the cost. Ideally, you should find someone qualified to do everything, pre-production, production, and post-production.

The downside to hiring freelancers is they might not always excel at all the qualities needed for video production, but this does not mean that to expect less quality for the final product you’re looking for. You will probably have to be very involved during the whole process to make sure things are going your way. Here you can learn the first steps to write compelling storytelling for your videos!

Freelancers price go all from $500 to $3000.


Going big: a production company

 If you decide to hire a video production company, you’ll be guaranteed a team of people dedicated only to create your video. A professional video production house will take into account elements such as video length, the number of locations to record, equipment to be used in filming, languages, days of production required for recording and post-production time to make a proposal. You must know the details of each of them so that you get a quote for your business video and with the quality you expect.

Price: $3000 – $50,000


Is it really worth it?

 If you are still wondering why should you invest your time and money in videos, the answer is simple: video marketing is the future. In just a decade, YouTube went from being just a website to share videos, to being now the world’s second-largest search engine. It’s more a billion users make it hard to ignore for any company that wishes to excel in their marketing efforts. There are multiple video production costs that are adaptable and accessible for every company’s needs.