As it is well known, a picture is worth a thousand words. And creative videos are much more than just images and music: it’s a piece of content capable of impacting, fill with thrill, add value and most importantly, connect with your audience.
If you have a brand or a company, you might be wondering if video productions are the right tactic to include in your marketing strategy. Before moving any forward, let’s take a look at the numbers:
- 81% of business use videos a marketing tool (Hubspot)
- 6 out of 10 people would rather watch online videos than television.
- 78% of people watch online videos every week, and 55% view online videos every day
- YouTube videos get more than 500 billion views each day (SEMrush)
- In 2016, about 500 million users were watching Facebook videos each day.
Are you ready now to use videos as a marketing tool to compete among your peers and engage with your costumers on a whole new level? If so, keep reading.
Bet On Marketing Videos
Video marketing is known as the use of video production within a digital strategy to publicize, position, promote and sell a brand, company, product or service to achieve the objectives set for the business.
Video content has a special attraction among consumers because it’s easy and fast to consume, requires no effort, is entertaining and provides value. But it is also super effective for all types of businesses as it helps accelerate the road to achieve your company’s goals.
Design Your Video Marketing Strategy
- Define your goals
You may want to increase traffic to your website, get more views, attract more followers to your social media, generate leads and conversions, generate brand awareness or improve brand image, connect with potential customers.
Be that as it may, defining goals and putting this in writing is essential to design a video marketing strategy that works and guarantees results for your specific needs.
- Define your audience
It’s vital that any strategy to build, it needs to be directed to the right target. For this, you’ll have to take some time to study who is your buyer and ideal customer, as well as knowing all their specifics: taste, needs, concerns, challenges. The more you know them, the better you can generate the right content that will connect with them and give your brand a real chance to be considered by them.
- Choose your type of videos
There are diverse types of videos that a brand can use, so you need to go throw your budget and needs to decide which videos are the best for you. There are many ways to do video marketing depending on what you want to convey, for example, you can make corporate videos to improve your brand image, storytelling videos to tell a story that shows your brand personality while engaging with potential customers, or video tutorials to explain how your product or service works.
- Use the right channel for you
YouTube is not the only channel to post your videos. Depending on your brand, objectives and target customers, the channel you’ll use to post your videos will change a lot. This could be Facebook, Twitter, YouTube, Snapchat or Instagram. As part of the understanding of your target customer, it comes as well knowing the right channel to publish and reach them. Soon we’ll post a special article to get to know how each social network for different targets-stay tuned!
- Include a CTA
Don’t forget to always include a call to action when posting a video. This is a word, phrase or button that invites users to take a specific action that you have previously define to help you achieve your goals, such as visiting the website, leaving a comment, share, subscribe, buy, or any other action.
Now you have enough information to begin creating a video marketing strategy. Videos are a vital tool in any marketing plan that will help you achieve your business’s goals. Don’t stay behind, and stay tuned because we’ll be posting more content on how to reach the best potential of marketing videos.